When you think about the faces on the Mt Rushmore of cannabis activism, nearly everyone in the know will put Jack Herer up there. His landmark book “The Emperor Wears No Clothes” opened many people’s eyes to the many uses of the cannabis plant and the rationale behind legalizing it. You may even be familiar with the strain named in his honor, which is where we come up.
We teamed up with Dan Herer, Jack’s son, to brew a hoppy harvest ale inspired by the strain. Packing pine, citrus and orange notes with a hint of pepper plus that head-turning aroma, Jack Herer is our take on a classic fall style. Check the video below for more on how this beauty of a collab came to be.